listen咖啡用季节风味、互动内容与微信小程序，让选咖啡这件事更轻松，也更有记忆点。

在这里，你可以快速了解品牌主张、当季产品、风味表达与互动内容，并顺畅进入微信小程序继续浏览与选购。

View Brand Highlights View MBTI Experience View Project Story

10 Seasonal coffee SKUs
15 MBTI flavor personas
1 WeChat commerce entry

Brand Positioning

以“季节风味”作为品牌入口，让用户先记住口味与情绪，再进入产品与购买。

listen咖啡不把信息重点放在复杂参数，而是先用轻盈、明确、适合传播的风味表达建立第一印象，再把用户引导到更具体的商品选择与互动体验。

Season Focus

当前系列围绕茶感、花果与甜感展开，适合形成高识别度的品牌记忆。

从白桃乌龙、茉莉龙井到花魁、荔枝红颜，再到蜜瓜和西瓜冰淇淋，产品线既有日常消费基础，也保留足够的内容传播张力。

Tea-led SKUs establish clarity, freshness and approachability.
Floral-fruity SKUs create memorability and social sharing potential.
Dessert-like SKUs are suited to seasonal launches and visual campaigns.
A classic line preserves repeat-purchase stability.

Entry point

Easy to understand

用户不需要先懂烘焙曲线，也能快速理解“这杯适不适合我”。

Visual effect

Easy to communicate

风味命名和视觉素材天然适合首页、社媒、活动页和会员权益传播。

Commercial value

Easy to extend

同一套季节语言可以延伸到小程序 Banner、互动测试、积分商城与联名活动。

Product Portfolio

产品矩阵同时覆盖内容传播、礼赠场景与日常复购。

商品图集不仅展示单品，也体现品牌当前的视觉语言与产品表达方式，适合用于官网内容、活动页面与日常分享。

Golden Mandheling product visual — Golden Mandheling

Flower Gesha product visual — Flower Gesha

Lychee Beauty product visual — Lychee Beauty

White Peach Oolong product visual — White Peach Oolong

Jasmine Longjing product visual — Jasmine Longjing

Osmanthus Wine product visual — Osmanthus Wine

Coconut Candy product visual — Coconut Candy

Melon Ice Cream product visual — Melon Ice Cream

Watermelon Ice Cream product visual — Watermelon Ice Cream

Flavor Navigation

风味地图把商品选择从“看不懂”变成“能判断”。

对外展示时，这一模块可以直观看到品牌如何把复杂商品信息整理为消费者可理解、可筛选、可转化的前端体验。

Brand Campaigns

互动与活动不是附加项，而是品牌增长与会员运营的一部分。

Coffee MBTI、好友邀请与季节主题页共同承担品牌传播、分享裂变和用户回流的角色。

Coffee MBTI

Coffee MBTI 负责把“选咖啡”变成可分享、可记忆、可回访的品牌互动。

它不仅延长停留时长，也让品牌在用户心智里留下更清晰的人格化标签。

View MBTI Page

Referral

好友邀请

用积分奖励和共同参与机制，把一次活动延展成持续回流的社交入口。

Homepage

首页主视觉

首页可以同时承载品牌定位、当季推广与互动入口，不需要切换多个孤立页面。

Season Theme

季节主题延展

同一套视觉和命名体系可以延展到商品页、活动页、会员权益页和小程序 Banner。

Coffee MBTI

Coffee MBTI 是官网里最直接的互动入口，让用户从“想试试看”自然走到“想看看适合喝什么”。

Coffee MBTI 把风味偏好变成一场更容易参与、也更愿意分享的互动体验。用户先认识自己的口味方向，再自然走向适合自己的产品。

Questions turn mood and preference into identifiable flavor personas.
Results naturally map back to product recommendations.
Users can continue into the mini program for browsing and purchase.

Open MBTI Demo View MBTI Intro

Membership & Retention

会员体系把一次消费关系延展成持续互动和复购理由。

积分、试饮装、品牌周边与优惠券组合在一起，形成一个更完整的 retention layer，而不是单纯的促销工具。

Drip Bag Gift Box Redeemable member reward

Tasting Set A low-friction entry product for new users

Travel Tumbler High-frequency branded merchandise

Canvas Tote Daily brand exposure in offline life

Coupon Cards Support repeat purchase and campaign conversion

Why it matters

从互动、购买到会员权益，品牌关系可以被持续经营。

MBTI participation can feed member point incentives.
Referral actions can continue the reward loop.
Branded rewards increase recall beyond the transaction moment.
Coupons and points work together as repeat-purchase drivers.

Referral campaign card — Invite friends and turn engagement into retention.

AI Assistant

Finally, meet our AI Assistant.

It focuses on two simple things: your feelings and your learning.

Your Feelings

It understands your mood before it recommends a cup.

If you are having a bad day, you can simply say you need a sweet hug. The assistant will answer with soft, comforting coffees built around chocolate, dessert, or juicy fruit notes.

Your Learning

It is also your 24/7 coffee guide.

For beginners, the assistant explains beans, water temperature, brewing basics, and flavor terms in very simple words so coffee feels friendly instead of intimidating.

In short, we use a warm AI guide to break down the walls of coffee snobbery and make great coffee easy, friendly, and fun for everyone.

listen咖啡 AI Mood-based picks and beginner-friendly guidance

MiniMax M2.7

Commerce Layer

官网负责介绍品牌，小程序继续完成浏览、会员与下单。

这让 listen咖啡的线上触点不再只是展示页，而是具备实际运营和转化能力的完整链路。

Brand to commerce Homepage and campaign pages lead users toward product action.

Commerce to membership Orders, campaigns and points belong to the same user path.

Membership to retention The mini program becomes the place people can keep coming back to.

Open Mini Program View Mini Program Role

Live mini program entry

AppID weixin://dl/business/...

WeChat Mini Program Products, campaigns, points and order flow in one place.

Scan to open the mini program Desktop viewers can scan directly into the mini program from the website.

listen咖啡 用季节风味、互动内容与微信小程序，让选咖啡这件事更轻松，也更有记忆点。